Noah BergmanApr 20Elysian Fields: Working with Empathy in a Digital World In bridging the digital empathy gap, we believe that companies will create long-term advantages for themselves
Fergus HaySep 30, 2021Whitepaper: Empathetic Customer ExperienceThose who invest in, and scale, empathetic customer experience will create future-facing competitive advantage and value.
Fergus HayApr 30, 2021What CEOs must take from Ocado’s supermarket sweepThere’s been a dramatic shift in consumer behaviour. Not just from the lockdown, but now from our emergence back into the fold.
Fergus HayJan 30, 2020Financial Times Letter: Create bespoke brands that fit Chinese tastesIn response to Don Weinland’s report “Tough battle bringing western brands to Beijing” (January 27): it came as no surprise that brands...
Fergus HayNov 1, 2019Why one-off Christmas commercials are not always crackersFergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of...
Fergus HayJul 12, 2018Advertising: The Inconvenient TruthAre reports of advertising’s death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air...
Fergus HayMar 9, 2018It doesn’t take a ‘brand safety officer’ to solve marketing’s illsJust last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following...
Fergus HayDec 1, 2013Time to CommitFergus Hay argues that we should view digital as a brand asset with appreciable value rather than as campaign element An apology to Paul...