Our Perspective

Noah Bergman

Health Tech: Fergus Hay On How Their Technology Can Make An Important Impact On Our Overall Wellness

An Interview With Luke Kervin - March 2020 Identify the problem and solve it — Sometimes people are so excited about creating something...

Fergus Hay

A second conversation: Fergus joins HealthTech Hour by Steve Roest

S01 E38 - Ep38: Fergus Hay and Matthew Dunster, Chairman and MD of Digital Home Visits. January 2022 Fergus Hay returns to HealthTech...

Fergus Hay

Fergus joins HealthTech Hour by Steve Roest

S01 E32 - Ep32: Fergus Hay, CEO of Elysian Fields and Chairman of Vida. January 2022 Steve chats to Fergus Hay, CEO of Elysian Fields and...

Noah Bergman

Elysian Fields: Working with Empathy in a Digital World

In bridging the digital empathy gap, we believe that companies will create long-term advantages for themselves

Fergus Hay

Whitepaper: Empathetic Customer Experience

Those who invest in, and scale, empathetic customer experience will create future-facing competitive advantage and value.

Fergus Hay

What CEOs must take from Ocado’s supermarket sweep

There’s been a dramatic shift in consumer behaviour. Not just from the lockdown, but now from our emergence back into the fold.

Fergus Hay

Financial Times Letter: Create bespoke brands that fit Chinese tastes

In response to Don Weinland’s report “Tough battle bringing western brands to Beijing” (January 27): it came as no surprise that brands...

Fergus Hay

Why one-off Christmas commercials are not always crackers

Fergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of...

Fergus Hay

Advertising: The Inconvenient Truth

Are reports of advertising’s death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air...

Fergus Hay

It doesn’t take a ‘brand safety officer’ to solve marketing’s ills

Just last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following...

Fergus Hay

Time to Commit

Fergus Hay argues that we should view digital as a brand asset with appreciable value rather than as campaign element An apology to Paul...