Our Perspective

In bridging the digital empathy gap, we believe that companies will create long-term advantages for themselves

Those who invest in, and scale, empathetic customer experience will create future-facing competitive advantage and value.

There’s been a dramatic shift in consumer behaviour. Not just from the lockdown, but now from our emergence back into the fold.

In response to Don Weinland’s report “Tough battle bringing western brands to Beijing” (January 27): it came as no surprise that brands...

Fergus Hay, CEO and Partner at Leagas Delaney, is awaiting the flurry of festive ads with a feeling of trepidation at their lack of...

Are reports of advertising’s death being greatly exaggerated? Fergus Hay, CEO of Leagas Delaney, airs his views on the hot air...

Just last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following...

Fergus Hay argues that we should view digital as a brand asset with appreciable value rather than as campaign element An apology to Paul...